The Devil's in the detail
When designing the Cherwell we had several prerequisites. The first was to design something bespoke - a true ‘from the ground up’ design - as few stock parts as possible. The second was to present the time clearly and efficiently, but also dynamically - minimalism doesn’t have to be devoid of information. And finally the Cherwell must be beautiful and comfortable to wear, whilst also feeling great to hold in your hand. Too often, tactility is neglected when designing physical objects, especially those worn for long periods of time. Picking up your Cherwell and winding it should feel just as good as wearing it on your wrist.
Every element of the Cherwell's design has been carefully considered - a robust and accurate manual wind mechanical movement; a slim yet modern sized beautifully designed custom case; a large sub-dial displaying the sweeping seconds ticking by; and the bespoke crown designed to remind the wearer to turn it and keep that heart beating.
“I've never been so delighted to have a watch in my collection - the Cherwell is stunning”
“The Cherwell was the first of many watches I've purchased from Marloe, and I'm still so fond of it”
“I challenge anyone to find a better exhibition caseback on a watch for less than £500”
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